Thursday, June 23, 2005

Look out! Accountant's about!

The Institute of Chartered Accountants' latest Ad Campaign will well and truly put the croc among the hens. There has always been an undercurrent of animosity between the CA and CPA organisations but this takes it to a whole new level.

Whenever you asked your university lecturer “which is better?” they’d dodge the issue but you could tell that, whichever qualification they’d taken, they had a smug sense of superiority. Yet there have even been four merger attempts between the two bodies. Seems like this gut-punch by the ICAA will put paid to that.

From the Campaign press release comes this;

“CPA Australia plan to launch their new advertising campaign in the coming week and we look forward to the healthy competition this represents”.

Very passive-aggressive. It’s just a shame the ICAA couldn’t come out and say what they really meant.

“The CPA is crap, and no matter what they tell you we’re better. We’re Chartered!”

In response the CPA comes out whingeing like the beaten-up nerd vowing revenge.

“You can't go throwing rocks at people and then say it will not affect our relationship” [CPA Chief Executive Greg Larsen] says.”

They plan their own campaign in coming weeks. I look forward to future episodes of “The Number Crunchers – Calculator’s at Dawn”


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