THIS SHOULD KEEP YOU UP AT NIGHT!
Imagine this scenario;
There's a company who buys your product. You have a very good relationship with the chief buyer - they are very loyal to you company. One day, the CFO is slashing budgets and calls in the chief buyer to tell them to do significantly less business with you. But she slams her fist on the table and says;
"There's no way I'm doing less business. We've got to do more business with them! They're fantastic for us because..."
Finish the sentence.
(Fewer than 5% of company president's can)
Courtesy Steve Yastrow @ tompeters.com